In the world of SEO, all blogs are not created equal. Some blogs perform much better for raising a website’s SEO rank, than others.
However, there’s a lot more to a blog’s performance than just keywords. In this article we are going
to learn more about it. In the next 3 minutes, let’s explore the concept of E-E-A-T; or leveraging Experience, Expertise, Authority, and Trust in SEO to get your blog noticed by search engines.
What is E-E-A-T in SEO?
To put it simply, E-E-A-T is the abbreviation for Experience, Expertise, Authority and Trustworthiness. The Google algorithm is designed in such a way that it can recognize these four qualities in a blog. Blogs that incorporate all flour attributes are ranked much higher by search engines. Google sees blogs that are high in E-E-A-T as informative and useful, and ranks such articles higher on search pages.
Why is E-E-A-T so important according to Google?
Misinformation and fake news are two of the biggest complications on the internet in this decade. Misinformation can spread like wildfire, as the same inaccurate information could be borrowed by other content creators and spun into their own articles. Before you know it, it can get very difficult to ascertain if a certain piece of information is accurate or not.
Google uses E-E-A-T to sieve articles and websites that show up on its search pages. Google’s Search Quality Evaluator Guidelines puts significant emphasis on accuracy and the veracity of content it organically promotes. If you can master E-E-A-T Google SEO in your content, you gain the favour of the search engine.
What are the SEO Best Practices for E-E-A-T?
Experience: Experience in SEO is more than just quality content. It includes factors like load- time, mobile friendliness, regular website updates, as well as content updates for relevance, and creating communication through user generated responses.
Expertise: Expertise is in-depth, accurate, and valuable information that resonates with the audience. Expertise comes from first hand knowledge and experience on a certain subject.
Authoritativeness: Authoritativeness pertains to the reputation and credibility of both the content creator and the website. Building authority in SEO typically requires consistently producing accurate and reliable content over an extended period.
SEO Trustworthiness: Improving SEO with Trust pertains to the reliability and integrity of both the content and the website. Sites deemed trustworthy offer accurate information, protect user privacy, and follow ethical standards
How to score high on E-E-A-T for your content and website?
Produce Well-Researched and Accurate Content: Focus on delivering content that is thoroughly researched, accurate, and valuable to your audience. Ensure your posts are error-free and provide real value.
Highlight Author Qualifications: Clearly present the expertise of your content creators and authors. Include detailed author bios that emphasise their qualifications and experience.
Back Up Claims with Reputable Sources: Enhance the credibility of your content by referencing reputable sources, studies, and data. This will position you as a trustworthy source of information.
Enhance Author Information: Update author profiles with relevant credentials, expertise, and links to professional profiles like LinkedIn to build trust in SEO.
Focus on Authoritative Backlinks: Gain high-quality backlinks from reputable sites to boost your site’s authority in SEO. Aim for natural, relevant, and authoritative links.
Clarify Content Ownership: Make it evident who is responsible for your content. Provide clear contact information, an “About Us” page, and details about your organisation.
Prioritise Website Usability: Ensure your website is user-friendly with easy navigation, fast loading times, and mobile responsiveness to enhance user experience and trust.
Respond to Comments and Inquiries: Actively engage with your audience by responding to comments and questions. This shows your commitment to providing accurate information and valuing user interaction.
Publish In-Depth Content: Regularly create detailed and insightful content that demonstrates your expertise in your industry or niche to build authority in SEO.
Leveraging E-E-A-T in the era of AI
Ai has levelled the game for content creation as it is now possible to automate writing the first draft of web content in just a few clicks using relevant prompts. The insight that Ai relies on comes from evaluating user engagement from vast datasets of user activity on the search engine.
Algorithms are also revolutionising the way content is evaluated for expertise and authority. Some tips for creating content using Ai that will benefit your website is as follows.:
- Use Ai for insights and information gathering but draft your web content and articles
with human creativity. - Update the training data you supply you Ai with in order to redirect biases and develop
a forward thinking tonality. - Be transparent about where your data is sourced from and the use of Ai to build trust in
the mind of users - Review all content from Ai, because you need to use human logic and relevance to
ensure the quality and relevance of the final output
We are Tech Bay Leaf, a leading digital marketing agency in the USA, Europe, & India. As a full-fledged offshore agency with over a decade of experience, we specialise in on-page and off-page SEO, website development, digital media planning & buying, paid creatives and more.
Thanks for reading our blog on how you can leverage Experience, Expertise, Authority, and Trustworthiness to push your content forward and more efficiently promote your articles and website on search engines.
