Avestar Capital is a boutique global financial advisory solutions firm that helps clients advise, integrate and simplify their complex global balance sheets. Their expertise helps connect human capital, financial data and technological intelligence to preserve assets and tap into social capital to grow wealth through a network of new opportunities and ideas.

It has been a challenging time and Avestar has had to ensure that its positive articles and website rank as high in SERPs as possible for relevant searches.

Knowing that this was going to be a challenge due to the competitive nature of the financial markets, we embraced it and dedicated every effort to help them increase visibility, the number of organic links to their website and rankings on SERPs. Tech Bay Leaf manages its Positive Online Reputation Management (ORM) and online PR by the strategic implementation of activities. Sustained efforts go in the form of well-curated blogs and articles for guest postings on various websites. The team strives to meet the regulatory mandates set by the compliance department at Avestar to enhance the company’s goodwill.

Objective

To reinforce positive news about the brand on SERP (search engine results page).

Strategy

To push down negative articles from the first page we published thoughtfully created positive articles. Hosted postings for these blogs on credible websites to build the goodwill of the company.
Conducted extensive keyword research and these keywords were incorporated into the positive articles to optimize the blogs entirely.
Advanced SEO activities executed on the client’s website influenced the ranking in the SERP.
Posted positive articles on relevant publications which had an affinity to the client’s business.
Link sharing activities were also performed to promote the articles for further visibility amongst people.
Local business listings were created to generate more awareness about Avestar and its business.

Result

A sustained and collective effort ensured that negative articles were pushed to the third page and organic users on the Avestar website began increasing steadily. The first page of Google is now populated with positive content about the brand.