Cygnus

Ujala Cygnus Hospital Network has developed into a 12 super speciality hospital chain ofbmedical excellence, with the strength of more than 1000 beds, served by 1600 medically skilled workforce, providing international standard healthcare to over 1 million lives across north India.

Bay Leaf was associated with Cygnus right from its inception. Our mandate was to develop and help build a reputed brand in the medical space. From a single hospital to 13 Cygnus has come a long way. We were able to contribute extensively to the growing brand with a mix of content creation, outreach and solid branding, and were able to deliver great things in terms of revenue and visibility.

Cygnus
Objective

Objective

Focus on strengthening secondary and tertiary care and super speciality surgeries. Build a coherent and cohesive brand identity across the chain of hospitals. Build awareness of Cygnus among patients and their families. Build a reputation for expertise and caring.

Strategy

Strategy

We build strategies with regional communication so that it is easily adaptable.
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  • Developing brand identity. Created complete rebranding/visual merchandise in all hospital locations & regulations with sharp designs.
  • Defining and executing Community Marketing Programs to amplify our marketing efforts.
  • Being a part of and organizing events.
  • Started with a responsive website with a focus on UI/UX and a user-friendly interface.
  • Solid technical SEO – to influence ranking and maintain relevancy with potential customers and target audience.
  • Digital growth marketing to generate leads in India and international markets.
  • Google Search, Facebook, and GDN are used to target and retarget along with ORM.
  • Podcasts for PR and brand enforcement.
  • Created new uniforms and merchandise for the brand for its distinction.

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Result

Result

With our decided and implemented strategies we scaled from 1 hospital to 13 hospitals. Created strong equity on the internet. Started acquiring patients in Delhi, Punjab & Haryana. We also helped start a new office in Delhi and became their complete growth partners. Built strong credibility and equity that led to them being acquired by Amar Ujala. Clear communication resulted in patients adopting the neighborhood hospital concept and accessing the facilities quickly. The online branding through blogs and content helped generate leads for medical tourism

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