Fabletics is an American online brand and is known for its subscription model. Fabletics is led by Kate Hudson and mainly sells women’s sportswear, commonly referred to as “athleisure.” The company is best known for its e-commerce D2C approach and also has 36 brick-and-mortar stores.
Tech Bay Leaf is engaged with Fabletics as an extension to their digital marketing teams on Paid Social, Programmatic buying and GDN. Our mandate is to shadow the in-house marketing team leader to leverage Kate Hudson’s celebrity status to acquire VIP customers.