Godrej Interio, part of the Godrej group, is India’s premium furniture brand in both home and institutional segments. It is India’s largest furniture brand in-home and institutional segments with a presence in over 430 cities with 52 company-owned stores and over 800 dealers, one of the largest divisions of the Godrej Group, one of India’s largest engineering and consumer product groups. Godrej Kitchens is a division of Interio that manufactures and markets branded modular kitchens that emphasize ergonomics, aesthetics and functionality.
Bay Leaf has been an integrated communications partner for both digital and print for pan India campaigns that serve over a billion readers. An online-offline Godrej Interio plan was initiated. The whole campaign was very well received despite fierce competition from international brands, aggressive marketing and ad spends. Due to the nature of Godrej Interio business content plays a critical role in their overall marketing mix by supporting this offline activity which provides the customers with continuous brand visibility.