Grow Credit is a credit card dedicated to lowering the barrier of entry for millions of Americans who need to establish and build credit by allowing customers to automatically pay for their subscriptions through an interest-free virtual MasterCard. The subscriptions are paid with their new card and the payments are made consistently which contributes to a better credit score.
Tech Bay Leaf analyzed the brand, scrutinizing each element in detail to determine what optimization techniques we could apply at a micro, as well as macro level, to help the account to run more smoothly and improve overall performance. We were able to develop a deep and well-characterized marketing persona before embarking on a campaign which was aimed at achieving new card issues, interacting with their target market, and personalization to make their potential customers aware of the great services.