Grow Credit

Grow Credit is a credit card dedicated to lowering the barrier of entry for millions of Americans who need to establish and build credit by allowing customers to automatically pay for their subscriptions through an interest-free virtual MasterCard. The subscriptions are paid with their new card and the payments are made consistently which contributes to a better credit score.

Tech Bay Leaf analyzed the brand, scrutinizing each element in detail to determine what optimization techniques we could apply at a micro, as well as macro level, to help the account to run more smoothly and improve overall performance. We were able to develop a deep and well-characterized marketing persona before embarking on a campaign which was aimed at achieving new card issues, interacting with their target market, and personalization to make their potential customers aware of the great services.

Objectives

Acquiring New Card Issues from the age group of 18-45. Preferred paid promotions on App Store.

Strategy

We tested the 2 operating systems (App Store vs Google Play) on mobile devices. To further ensure the client got the best possible return for their budget, we used some of the latest tools and technology that allow us to distribute the budget across channels and campaigns in the most effective way.
We used multiple creatives, static, Gifs & video ads. Our sole focus was always on increasing the card issues, and we constantly tested different kinds of content which would ultimately work for the brand leading to an increased market share.
Optimization was conducted on ads for App Install & Complete Registration across Facebook, Google & Apple Search Ads. We began with a thorough audit of the account, tightening up the structure and focusing our targeting on the terms we knew were likely to result in a new card issue. We then started building the account in an extremely organised structure that was conducive to improving quality scores and increased relevancy.