Maneesha Ruia is an exclusive women’s apparel accessories brand catering to the U.S and European markets. The collections consist of woven and knitted scarves, embroidered shawls, capes, wraps, ponchos, and stylized jackets made from exclusive and sustainable fabrics such as merino wool, cashmere, silk, linen, modal and blends across India.
With a focus on improving search rankings and making sure that the site was properly optimized to drive sales, Maneesha Ruia partnered with Bay leaf to meet these goals. In a bid to increase performance we not only provided technical assistance to Maneesha Ruia but also an explicit and successful SEO strategy.
We knew that, with the challenges faced by the retail sector, we had to have a clear list of aligned objectives that were both measurable and beneficial.