Maneesha Ruia

Maneesha Ruia is an exclusive women’s apparel accessories brand catering to the U.S and European markets. The collections consist of woven and knitted scarves, embroidered shawls, capes, wraps, ponchos, and stylized jackets made from exclusive and sustainable fabrics such as merino wool, cashmere, silk, linen, modal and blends across India.

With a focus on improving search rankings and making sure that the site was properly optimized to drive sales, Maneesha Ruia partnered with Tech Bay leaf to meet these goals. In a bid to increase performance we not only provided technical assistance to Maneesha Ruia but also an explicit and successful SEO strategy.

We knew that, with the challenges faced by the retail sector, we had to have a clear list of aligned objectives that were both measurable and beneficial.

Objectives

To generate sales on the Maneesha Ruia D2C website, increase organic traffic to the website and build a lifetime value proposition.

Strategy

Created a detailed website audit to make the website more user/e-commerce friendly. We made sure the user experience across mobile, desktop and tablet was consistent and recognisable and that all other devices would be covered.
Created a complete digital presence using the sales funnel approach.
Used Facebook and Instagram as primary media given the nature of the product.
The campaign objective was awareness and conversion.
Influencer marketing was explored to build brand advocacy. We reached out to influencers that would match the brand persona and help increase the brand visibility by building a community.
Email & automation was used in the retention strategy and to build a lifetime value. Creating a visually aesthetic template with complimenting copy for an impactful emailer marketing provoked consumers to visit the website and make a purchase.

Results

Maneesha Ruia today has a stronger online presence, growth in sales, better market share and more awareness as a unique and exclusive brand for accessories.