Northwest

A Manufacturing Leader in Branded Home Textiles, in the United States, Northwest continuously produces new, innovative and exciting products for the majority of the world’s most recognized and loved brands in sports, entertainment and lifestyle. Tech Bay Leaf is onboarded with a broad objective of increasing the Brand’s digital visibility with awareness, consideration and conversion goals.

Our paid search specialists are passionate about making clients’ ads work as much as possible to achieve optimum performance with maximum ROAS. With a thorough knowledge of innovation and best practice, a finger on the pulse of emerging trends and expertise in using leading technology, we consistently achieve outstanding results.

Objective

To establish strong digital awareness which in turn would convert into high-volume sales.

Strategy

Identified platforms for digital marketing and activated ads with static, carousal, video, textual, Shopping PLA and DABA ads.
Performed detailed Audit on the website w.r.t to server configuration, images storage and load, requests and suggested faster performance changes and move.
identified the trip-wire opportunity and implemented it on the website to increase conversion.
Weekly Strategic team meets are arranged for calendarized campaigns.
Ongoing Conversion Rate Optimization (CRO) has encouraged a re-branded & better-performing website, which is launched in June 2022.

Results

Successful association with the company for a more focused awareness of the brand. Identified the target audiences and increased conversion month on month basis. Building a serious but approachable digital presence of the brand. A new line of collections will be launched with the ongoing anticipated success from the same brand and boost the reach by adding new platforms and avenues