Tech Bay Leaf won the mandate for a newly launched brand ‘Promunch’, a protein-rich soy snack product line by Vippy Industries. The launch is always an opportunity and we explored it to the fullest.
Right from creating the tangible elements of the brand identity – Logo and packaging design to defining the brand’s positioning, colour palette, tone of voice and messaging, the communication and strategy were in complete sync. To redefine healthy snacking for a better lifestyle, Promunch became our proposition. The roll-out was via social media and paid advertising. The strategy was robust and one that added value to the brand. Various ideas and innovative content was used to transform a simple snack into an aspirational product for consumers who chose a healthy lifestyle.
While our organic followers and engagement increased, our paid efforts showed significant growth and online sales saw an exponential rise. Marketplace advertising like Amazon PPC and SEO helped the brand scale and achieve its half-yearly target within 4.5 months without expanding budgets.