Sony Pictures Networks India is a media company in India. Bay Leaf is associated withnSony on various engagements. With Sony LIV as digital operations partners, Corporate Communication and HR initiatives. But the maximum work is on trade communication and customer acquisition, with the distribution department, on campaigns revolving around acquiring direct customers to buy MRP based broadcaster packs. The relationship with Sony is ongoing for Bay Leaf as media is an extremely interesting and dynamic domain.
By ensuring that industry best practice was implemented across the campaign, as well as ensuring Bay leaf’s impeccable standards of campaign execution and research Sony was able to increase revenue and conversions. We also made sure industry-leading marketing techniques were applied within Sony’s highly competitive industry, Bay leaf was able to deliver some exceptional results during their multiple campaigns.