The Odells

The Odell’s is a women’s designer brand, owned and curated by Laura Odell. Known for its prints and sustainable fabrics, it exudes a boho-chic flair. When we onboarded Odell’s as a client, it had a semi-established presence in the retail fashion fraternity and the online space. The D2C website was aesthetically appealing but unfortunately lacked the right metrics to scale. Photography and videography was their biggest asset. 

We began with a full audit of the account, focussing our targeting on the terms we knew were highly likely to result in a sale and tightening up the structure. In order to optimize the account, and demonstrate consistent revenue growth, we deliberately undertook the changes using a steady approach to allow each new implementation to be driven by data at all times.

We consistently saw very strong growth in website traffic and ROAS. A microscopic analysis facilitated strategic use of the budget. We looked at studying consumer behavior on the website to optimize it and also used high assisting keywords. Our primary focus was always on increasing the profitability, and we constantly tested different ads, and the resultant revenue to determine which ads maximize profit and ultimately increased market share.

The Odells
Objectives

Objectives

Increasing website traffic with user-friendly adjustments and optimally converting them to sales.

Strategy

Strategy

Initial testing gave us insight into the potential of the brand.

  • Took to testing different types of ads across Meta and Google.
  • Implemented dynamic ads instead of traditional ads.
  • Identified a befitting prospecting audience.
  • Conducted a thorough Keyword Research.
  • Retargeting strategy for ads was based on viewed & Abandoned cart
  • Optimization Goal – Achieving 2% ROAS
  • Our content marketing team delivered a number of concepts that would raise brand awareness, and generate impactful videos that match the brand theme, which would ultimately spread the campaign message.
Result

Result

Cost Per Acquisition reduced from $450 to $95 on Meta ads.

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