You can create brilliant content, write passionately about what you love, work hard to market it—and still not get the engagement you were hoping for. While there’s no foolproof strategy for getting thousands of shares, certain techniques will usually give better results than simply sharing your posts on social media and hoping for the best.
Use appealing visuals to increase consumer engagement. It generally takes only a moment for audiences to judge whether they want to continue browsing your site or bounce back. It is also said that consumers are 30 times more likely to read an infographic than a text-based post. When it comes to marketing content on social media platforms, posts with cover images also did far better than those with just text. Posts with a Facebook preview image had three times as much engagement than those without.
One of the most reliable ways to create viral content and stand out from the clutter is to provide a personalized, interactive and an immersive experience for the consumer. This can be more time consuming and can take many resources to produce, but your viewers will reward you for it.
Produce well-backed long-form content. Although it may seem counterintuitive in a fast-moving digital age, longer content actually gets more shares than shorter pieces. Content continues to be king!
Evoke high-arousal emotions! In a world full of back-lashes and negativity, content that evokes positive emotions such as laughter, awe, and amusement is more popular than that which arouses the opposite. In a study, it was found that positive news posts were always shared more than negative ones. There are six emotions elicited by viral content: anxiety/fear, awe, surprise, anger, joy, and lust. In order to trigger the emotions mentioned above, you must really know your target market. Besides the typical geographic and demographic information, find out: Whom do they want to be like? What makes them tick? Where do they hang out? What makes them laugh? What angers them?
Consumers are interested in reading and viewing content created by real humans—not faceless entities. One of the most important elements of your content is the headline: it can make or break a story. So, to make sure that your consumers are hooked from beginning to end, find a headline that will both pique curiosity and convince readers of the need to keep reading. Tons of research show that messages with a plot twist and characters who are easy to relate with are far more engaging and immersive than non-narrative messages.
If your content ticks most of these boxes then creating content that can get popular and viral should be relatively easier and definitely more engaging.