It’s time to notch up your social media strategy and start utilising Pinterest for business! Why? Because this substantially un-tapped social platform could be the most perfect place for you to showcase your brand and products/services to a niche, engaged marketplace that’s ready to spend.
Pinterest is a social network where people can find ideas and inspiration for their hobbies and interests. Every idea is represented by a Pin, which is an image that is searched and saved by Pinterest consumers. Pins can also be linked back to websites, which is why Pinterest is apt for sales or driving traffic. And most importantly for brands, Pins help people find more information on products they’re looking to purchase. When using Pinterest for business, you should always include a link to your website with each pin – this could be a company website, a blog post, an online store or a company website. When comparing Pinterest to Instagram, the ability to easily add links is what sets Pinterest distinctively apart from Instagram as a powerful marketing tactic.
Pinterest has a global audience, of which 66% are females aged 25-54. The biggest interest areas on Pinterest range from food, auto, interiors, travel and fashion, so these are touch-points for a huge target. Pinterest is not a social network, it is a search engine for images.
The platform of Pinterest revolves around quality photos called Pins. You can create a pin without linking to a website, but it’s highly recommended that you link it to your website if you’re using Pinterest for business. Every Pin can link back to the website it was sourced from, like a magazine, an online store, a company website or a blog. For that reason, having eye-catching Pins with informative captions is the best way to generate a concrete following for your business on the platform! It’s also important to collect and save Pins from other users on Pinterest and websites that you’re browsing to create a strong, Pinterest library.
To help you get started, we’ve created a few tips you can use to grow business and start making sales on Pinterest!
#1: Make the brand website “Pinnable” with the save button
#2: Enable rich pins for your Pinterest for the business account; Rich Pins add extra details to Pins from your brand website. Currently, there are four types of Rich Pins one can start using: recipe, app, product, and article.
#3: Create aspirational pins to boost engagement
#4: Write user-friendly and search-friendly captions for your pins
#5: Create ads on Pinterest with promoted pins
#6: Create a uniform beautiful Pinterest aesthetic
#7: Build a concrete community on Pinterest
#8: Track your metrics regularly
With more than 200 million users on the platform, making the switch to a Pinterest for Business profile is an opportunity you won’t want to miss.
It’s the perfect place to showcase your brand, business and products to an engaged marketplace with plenty of spending power. And with all the hints and tips in this article, you’re already taking all the right steps to set up a beautiful Pinterest account that appeals to your target audience.
