Marketing trends change now and then, constantly evolving as brands try to leverage the latest technologies and respond to shifts within the industries. It’s not just about making a mark or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses should then connect with prospective customers in meaningful ways, build a reputation as a trustworthy source of information, and nurture those relationships.
To reach people in this climate, it would be wise for the brands to leverage emerging marketing trends that promise to give them an upper hand over the competition. Here are top trends that will impact the market in 2022:
Audio may be a key trend in 2022, particularly podcasts! U.S. customers listened to almost 15 billion hours of podcasts in 2021, up 25% from 2020. This is a growing platform and an incredible opportunity for marketers.
2. Marketing In The Metaverse
An approximate 85 million people used augmented reality or virtual reality in 2021. Usage has been growing gradually and has almost doubled since 2017, as technology advances have made VR and AR additionally engaging. If promoting within the metaverse isn’t already part of your social media marketing strategy for 2022, it needs to be. Understanding how to market is essential to engaging younger consumers.
3. The Continued Rise Of Influencer Marketing
There is tons of distrust among the public when it comes to whom they are obtaining their information. Influencers have built trust with their audience over a long period. Therefore, their audience knows that when their favourite influencer supports a service or product, it’s legit. Firms need to take bigger advantage of influencer marketing moving forward. We’re expected to see an increase in long-term influencer-brand relationships, with creators taking on a variety of brand ambassadors. Brands will have the chance to build more authentic connections with their audiences.
4. Video content is making a mark…
Search engine giant Google has announced that YouTube reaches more 18-34 and 18-49 year-olds than any other cable network in the United States. Facebook reports that video posts receive over six times more engagement than photo or link posts on average while Twitter has seen an increase in video views by approximately 160%. It implies that if you aren’t incorporating video into your strategy, you are missing out on a huge opportunity to connect with your audience and build trust with them. Video is essential for creating customer rapport because it puts a human voice behind the brand, which builds credibility and loyalty with customers.
5. Personalization, is a way to win a place in the heart…
When a choice is given, a customer chooses a product that shares a relationship or personal connection with them. Ads and campaigns that evoke a particular feeling or hook consumers to the content are more likely to succeed in this sphere. It uses machine learning and artificial intelligence to generate visual and audio content which will be leveraged for marketing or advertising.
6. UGC at your disposal!
User-generated content may be a compelling way to build your brand’s social credibility. What’s more, is that it is relatively reasonable and easy to take care of. Think about this for a moment: Every occasion you post something you’re selling, try to include what customers say regarding the product. This will make your readers want to buy the item because they can see people reacting positively to it on social media. UGC helps in boosting sales and increasing brand loyalty and recognition. It makes your social media posts more appealing and helps you win over influencers and partners.
Social media management is consistently evolving, and keeping up with the trends is tough. A plan must focus on long-term goals and a pathway to achieve the same. It used to be that a marketer was just somebody who would sell products, but now it has become a much more tedious role. They need to inform and work with consumers, rather than just pursuing to push them into buying something. This can be a difficult transition for some, but it’s necessary. It’s no longer just about promoting products; it has become much more complex over time.
At the end of the day, depending on our brand, industry and audience the marketing trends you follow will differ. Not necessarily every trend will be relatable to your brand and connect with your consumers. These are the suggested trends that you should try with your brand or product/service and do a combination of what works best for you!