Good American

Khloé Kardashian and businesswoman Emma Grede launched their apparel line Good American in 2016 and made whopping sales on the first day. Good American started by selling jeans ranging from size 00 to 24 and has expanded to a variety of clothes including workout clothes, dresses and a maternity collection.

The Good American design team has consistently created statement collections which not only combine incredible value but also cutting edge style bringing the latest fashion directly to the customers’ door.

They’re committed to challenging industry norms to bring you a collection that is 100% inclusive, always. It has been recognised by established magazines and received editorial support from multiple of the leading fashion titles.

Good American
Objective

Objective

Implementing process and executing marketing plans across all online presence, while simultaneously supporting the brand.

Strategy

Strategy

  • Executing campaign strategies for paid channels. Bay leaf’s solution was to build a strong presence campaign, with the brand and product designed to appear for all high purchase intention searches.
  • Emailers sent to the wide database have been our best source for quality leads. Targeting customers with personalized follow up messages in their inbox by using email engagement and browsing data.
  • Conducted affiliate marketing campaigns by choosing the most appropriate niche. To support this we leveraged the solid website which set the foundation of our business. This was followed by ensuring effective traffic.
Result

Result

Associated as a single point of contact for execution and marketing reports. This resulted in an increase in the brand presence and drove an increase in sales.

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