Promunch

Bay Leaf won the mandate for a newly launched brand ‘Promunch’, a protein-rich soy snack product line by Vippy Industries. The launch is always an opportunity and we explored it to the fullest.

Right from creating the tangible elements of the brand identity – Logo and packaging design to defining the brand’s positioning, colour palette, tone of voice and messaging, the communication and strategy were in complete sync. To redefine healthy snacking for a better lifestyle, Promunch became our proposition. The roll-out was via social media and paid advertising. The strategy was robust and one that added value to the brand. Various ideas and innovative content was used to transform a simple snack into an aspirational product for consumers who chose a healthy lifestyle.

While our organic followers and engagement increased, our paid efforts showed significant growth and online sales saw an exponential rise. Marketplace advertising like Amazon PPC and SEO helped the brand scale and achieve its half-yearly target within 4.5 months without expanding budgets.

Promunch
Objective

Objective

Sales! Sales!! Sales!!! and to build a strong organic presence

Strategy

Strategy

Educating the client on the process of generating sales. Exercising all sales funnels and testing audiences, budgets, bid strategies and creatives.

  • Increased the brand following on various social media platforms like Facebook and Instagram with engaging content and creating impactful impressions of the brand.
  • Hosted multiple giveaways to boost brand awareness which also led to increased engagement and impressions.
  • Started building the brand and its identity from scratch with a combination of Amazon PPC and Facebook ads campaigns.
  • Gradually scaled up the brand from 10 – 20 orders a month to 500+ orders a month in a span of 60 days.
Result

Result

Successfully cracked the appropriate target audience and achieved 500+ orders a month, steadily. Created a strong brand identity and solid presence. Developed an impactful community in the digital space with quirky and engaging content.

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