Sony

Sony Pictures Networks India is a media company in India. Bay Leaf is associated withnSony on various engagements. With Sony LIV as digital operations partners, Corporate Communication and HR initiatives. But the maximum work is on trade communication and customer acquisition, with the distribution department, on campaigns revolving around acquiring direct customers to buy MRP based broadcaster packs. The relationship with Sony is ongoing for Bay Leaf as media is an extremely interesting and dynamic domain.

By ensuring that industry best practice was implemented across the campaign, as well as ensuring Bay leaf’s impeccable standards of campaign execution and research Sony was able to increase revenue and conversions. We also made sure industry-leading marketing techniques were applied within Sony’s highly competitive industry, Bay leaf was able to deliver some exceptional results during their multiple campaigns.

Sony
Objective

Objective

To generate leads. Acquire customers who buy direct packages.

Strategy

Strategy

The objective is to create outreach amongst the trade, who ultimately face the consumers.

  • SPN’s Lead generations campaigns fall in the B2B bracket where communication is directed at MOs and LCOs (Cable operator communities) for sales promotions.
  • On HR, Bay Leaf has partnered with HR teams to establish initiatives from POSH, Inclusion & Diversity, GPTW to the most essential Employee Value Proposition (EVP), among many others.
  • Bay leaf worked on innovative collaterals to match the sensibilities of the trade. We also resorted to print media campaigns to generate leads via MSOs (Multiple system operators – B2B)
Result

Result

This strategy and multiple other adapting efforts, led to acquiring various direct customers to buy MRP based broadcaster packages.

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