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Metrics we look at
Open Rate
Open rate is crucial as it indicates the effectiveness of subject lines and sender information.
Click-Through Rate (CTR)
This indicates the effectiveness of your email content and calls-to-action, and helps to understand if your audience is taking the desired actions after opening your email.
Conversion Rate
This directly reflects how successful your email campaign is at achieving its ultimate goal.
Bounce Rate
High bounce rates can harm your sender’s reputation and delivery rates, making this metric important for ensuring your emails reach their intended audience
List Growth Rate
This metric is essential for maintaining a healthy email marketing list. A steady influx of new subscribers helps keep your audience engaged and growing.
Unsubscribe Rate
Monitoring this rate is crucial for maintaining list health and ensuring you’re not sending emails to uninterested or disengaged recipients.
Spam Complaint Rate
High spam complaint rates can lead to deliverability issues and harm your sender’s reputation. It’s vital to monitor and take action to reduce spam complaints.
Return on Investment (ROI)
This is a key metric for assessing your email marketing campaigns’ overall success and profitability.
Define Your Email Campaign Goals
Set Up Tracking and Analytics
Send Targeted and relevant Emails
Monitor Key Metrics
Analyze and Interpret Data
Adjust and Optimize
