The year 2024 witnessed chaos and plenty of internal disarray, especially in digital marketing and SEO. Google’s Search Engine, with major core updates last year, brought some instability and complications. Digital marketing experts in the USA like Tech Bay Leaf assist businesses in recovering their rankings and enhancing SEO optimization to avoid potential damage.
Three major core updates happened last year; March, August, November, and December. Within these, the search engines were in overdrive. Each took a different approach towards promoting various aspects of sites present in the engines. Let’s dive into the four Google updates that made a difference.
The Four Core Updates of 2024
March 2024:
It was Google’s largest core update in its history, updating multicore systems. It came out on March 5th and took over 45 days to complete. MComplex structures, changes to multiple core systems, and removal of low-quality and unoriginal content were quality improvements that, in hindsight, were better compared to forthcoming changes and updates in August.
August 2024:
The Google update for digital marketing in August 2024 brought dramatic changes. A decision was made to promote content quality and expertise. The “E-E-A-T Overhaul” prioritized Expertise, Authority, and Trustworthiness, rewarding the sites with suitably crafted content. It allowed the general websites to gain better traction but e-commerce websites and platforms suffered the most.
Several websites based on images, graphics, and content thrived. However, 3 months later, another major update faltered the already established content-awarding features.
November 2024:
Content quality that was prioritized, faces slow-loading screens and incompetent mobile experiences. The “Technical Trial” segment took an entry, making performance metrics like Core Web Vital at the center. They used to thrive, but the E-E-A-T guidelines were now penalized.
The SEO community was left with incompetent experience as technical boosts overshadowed the content quality. Technical SEO was the approach of many digital marketing agencies in the USA.
December 2024:
This update was a promising attempt to “restore balance” which had been missing since the August Update. It was to be made by merging the positive notes of the previous two major updates. Content quality with technical optimization was brought to maximize the boost of general sites and digital marketing for e-commerce business websites.
However, unprecedented SERP volatility was created, resulting in wildly fluctuating rankings. With unstable rankings and little to no optimization, businesses failed to create suitable traffic during the most crucial revenue generation season, the holidays.
Mishaps Of Google
The drastic updates and changes each update exposed gave little time to adjust before a new update came. This resulted in the same process of adapting without actually working towards better optimization. Businesses are facing trouble with no plan for the future as their operations change every month.
Google’s shifting priority within their updates from quality in March, content in August to technical in November. The amateurish approach in balancing things out in December also failed. It was counterproductive and brought cryptic communication that left the SEO community in ruins to decipher. With the lack of insights and transparency, the impact of any optimization is impossible.
Get Back on Track with Tech Bay Leaf
Identify Violations
Google has stringent guidelines that ensure valuable and relevant content to the users. Figuring out which guidelines you’ve violated is the first step toward improvement. We help gather the information and understand what went wrong. Allowing us to form a secure plan for further growth.
A regular review of the updated guidelines and altering the content or technical approaches goes a long way. Tech Bay Leaf’s SEO services ensure your website adheres to the new terms and conditions, resolves issues, and avoids penalties.
Audit and Rebuild Backlinks
Checking the quality and quantity of your backlinks helps better identify the site’s authority and rankings. By conducting a thorough audit of backlinks, we help identify the source that weakened the ranking.
The immediate step is to rebuild your backlinks with effective link-building strategies, targeting primary keywords, better linking, and effortless navigation. With proper audit and rebuilding, we ensure significant SEO improvement.
Fix Indexing and Crawling
Leverage Content
We help gain much assistance from social media platforms, by sharing well-optimized content. Using Meta, Instagram for graphic content, and X (Twitter) and LinkedIn for sharing blog posts with external linking. It allows for a much better response and additional traffic gain from social media.
Social media marketing services allow us to strengthen your presence on Google and across social media. We tailor your content to the platform’s needs for maximum reach and engagement, with better graphics and in-depth articles to build community.
Conclusion: A Pivotal Year For Google
2024 might be the year remembered for Google’s updates and its evolutions. Each of them came with plenty of problems, especially for businesses. The shaky ground it created led to unstable SEO performance regardless of content and technical performance. However, there are more ways a leading digital marketing agency in the USA like Tech Bay Leaf counters these instabilities.
We figured the coming threat by analyzing the updates and keeping track of Google, changing terms. It allowed us to predict and gain an upper hand to change our approach. Even with such damage-inducing updates, it’s better to have multiple ways to help reduce collateral damage.
