A deep dive into a client’s competitors, analysing what they are doing in terms of ads, social media and website optimisation. It involves our team researching major competitors to gain insight into their products, sales, and marketing tactics. This in turn helps us implement stronger business strategies, warding off competitors, and capturing market share are just a few benefits of conducting a competitive market analysis.
A thorough competitor analysis conducted by the Tech Bay Leaf team also helps us identify the brand’s unique value proposition and what makes the product different from the competitors’, which can be informed future marketing efforts. This also tells us where their competitors are falling short — which helps us identify areas of opportunities in the marketplace, and test out unique, new marketing strategies they haven’t explored yet.
Our team also conducts website competitor analysis, competitor keyword analysis, PPC competitor analysis and social media competitor analysis to be thorough with our competitors for creating a solid way forward.
Tech Bay Leaf’s competitive market research focuses on comparing and finding key metrics that help identify differences between your services or products and those of the competitors. Our comprehensive market research and competition mapping further help establish the foundation for a marketing strategy and effective sales that helps the brand stand out from the clutter.