It takes the concept of celebrity endorsements and places it into a modern-day content-driven marketing strategy. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between influencers and brands.
Searching and reaching out to influencers that match the brand persona. Giving them content that needs to be posted regarding the brand, leads to increased reach and impressions for the brand. One of the biggest factors we saw is that traditional media fails to see the difference between online influencers and celebrities. It is not accidental that these people are persuaded by social media influencers rather than a brand.
We believe influencer marketing enables you to reach people you can’t attain through traditional advertising. Tech Bay Leaf highly recommends this channel as it helps build trust for the brand, drives impressive results, quality lead generation and brand awareness. We ensure influencer marketing works because it relies on both content marketing and social media tools, where genuine authority and credibility are already established in the minds of the audience. For influencer marketing to be successful, Tech Bay Leaf works as your complete influencer marketing agency to make sure your brand grabs the attention of your target audience. From that, we define the best type of influencer for your brand.