WHAT IS SEO?

SEO stands for Search Engine Optimization and it’s the process of improving a website’s ranking on search engines like Google, Bing, and Yahoo. The goal is to increase the quantity and quality of organic traffic to the site by making it more visible and relevant to users. SEO involves keyword research, on-page and off-page optimization, and content creation to make the website more attractive to search engines and provide a better user experience. This can lead to higher search engine rankings and increased visibility, traffic, and revenue.

"SEO is the bridge that connects your website's potential to the world of limitless opportunities on the internet, and at Tech Bay Leaf, we strive to build that bridge stronger every day."

OUR PROCESS

Our SEO process involves optimizing a website to improve its ranking on search engines and drive more organic traffic. It typically includes keyword research, on-page optimization, content creation, link building, technical SEO, and analytics and reporting. The goal is to make the website more visible and relevant to users searching for specific keywords or phrases, which can lead to increased visibility, traffic, and ultimately, revenue.

BRIEF

We understand the importance of listening to our clients and tailoring our approach to meet their unique needs and goals. That’s why, when a client comes to us, the first thing we do is take a brief from them. This brief allows us to understand their objectives, target audience, and desired outcomes. With this information, we can create a customized strategy tailored to their specific needs.

KEYWORD AND STRATEGY

Based on this information and the brief, we create a customized strategy that is tailored to the client’s specific needs. Our team then conducts in-depth research to ensure that the strategy is informed by the latest industry trends and best practices. With a strong strategy in place and a thorough understanding of the client’s needs, we are able to deliver exceptional results and help our clients reach their full online potential.

WEBSITE HYGIENE CHECK

Our next step after taking the client brief and conducting research is a comprehensive website hygiene check to identify any hindrances to its performance on search engines. We evaluate the website’s technical structure, content, and user experience, ensuring optimal coding, page speed, mobile-friendliness, accessibility, and search engine optimization through keyword usage, meta descriptions, and header tags.

CONTENT OPTIMISATION: ON-PAGE SEO

After conducting a website hygiene check, the next step in our SEO process is on-page optimization. On-page optimization refers to the changes and modifications made to the actual content and structure of a website to improve its ranking on search engines. The goal of on-page optimization is to make the website more visible, user-friendly, and relevant to both search engines and users. During on-page optimization, we focus on several key elements, such as:

Content, Keyword optimization
Meta descriptions
Title tags
Header tags
Image optimization
Internal Linking

CONTENT OPTIMISATION: OFF-PAGE SEO

After completing the on-page optimization, the next step in our SEO process is off-page optimization, also known as off-site optimization. Off-page optimization refers to the actions and tactics that are performed outside of the website to improve its ranking on search engines. The goal of off-page optimization is to increase the website’s authority, trust, and visibility on the web. During off-page optimization, we focus on several key elements, such as:

Link building
Social media promotion
Content marketing
Influencer outreach
Online reputation management

Off-page optimization is an important step in our SEO process as it helps to build the website’s reputation, authority, and visibility on the web, which can lead to improved search engine rankings and increased organic traffic.

OUR SERVICES

Local SEO

Local SEO is a type of search engine optimization (SEO) that focuses on improving a business's visibility in local search results, with the goal of attracting local customers. Our local SEO services help our clients improve their website's visibility and ranking in local search results, making it easier for local customers to find and engage with their business. Our local SEO services include the following steps:

Local business listings
Local keywords research
On-page optimization
Reviews and ratings
Local link building

Marketplace SEO

Marketplace SEO is a comprehensive search engine optimization (SEO) service that helps businesses maximize their online visibility on popular e-commerce platforms such as Amazon, eBay, and others. Our service is designed to improve the ranking of your products on search engines, increasing the chances of potential customers finding and buying your products. Our SEO experts use a range of advanced techniques, including keyword research, on-page optimization, backlink building, and more, to help you improve your product listings and make them more appealing to both customers and search engines.