WHAT IS SEO?

SEO stands for Search Engine Optimization and it’s the process of improving a website’s ranking on search engines like Google, Bing, and Yahoo. The goal is to increase the quantity and quality of organic traffic to the site by making it more visible and relevant to users. SEO involves keyword research, on-page and off-page optimization, and content creation to make the website more attractive to search engines and provide a better user experience. This can lead to higher search engine rankings and increased visibility, traffic, and revenue.

"SEO is the bridge that connects your website's potential to the world of limitless opportunities on the internet, and at Tech Bay Leaf, we strive to build that bridge stronger every day."

OUR PROCESS

Our SEO process involves optimizing a website to improve its ranking on search engines and drive more organic traffic. It typically includes keyword research, on-page optimization, content creation, link building, technical SEO, and analytics and reporting. The goal is to make the website more visible and relevant to users searching for specific keywords or phrases, which can lead to increased visibility, traffic, and ultimately, revenue.
BRIEF
We understand the importance of listening to our clients and tailoring our approach to meet their unique needs and goals. That’s why, when a client comes to us, the first thing we do is take a brief from them. This brief allows us to understand their objectives, target audience, and desired outcomes. With this information, we can create a customized strategy tailored to their specific needs.
KEYWORD AND STRATEGY
Based on this information and the brief, we create a customized strategy that is tailored to the client’s specific needs. Our team then conducts in-depth research to ensure that the strategy is informed by the latest industry trends and best practices. With a strong strategy in place and a thorough understanding of the client’s needs, we are able to deliver exceptional results and help our clients reach their full online potential.
WEBSITE HYGIENE CHECK
Our next step after taking the client brief and conducting research is a comprehensive website hygiene check to identify any hindrances to its performance on search engines. We evaluate the website’s technical structure, content, and user experience, ensuring optimal coding, page speed, mobile-friendliness, accessibility, and search engine optimization through keyword usage, meta descriptions, and header tags.
CONTENT OPTIMISATION: ON-PAGE SEO
After conducting a website hygiene check, the next step in our SEO process is on-page optimization. On-page optimization refers to the changes and modifications made to the actual content and structure of a website to improve its ranking on search engines. The goal of on-page optimization is to make the website more visible, user-friendly, and relevant to both search engines and users. During on-page optimization, we focus on several key elements, such as:
  • Content, Keyword optimization
  •  Meta descriptions
  •  Title tags
  •  Header tags
  •  Image optimization
  •  Internal Linking
CONTENT OPTIMISATION: OFF-PAGE SEO
After completing the on-page optimization, the next step in our SEO process is off-page optimization, also known as off-site optimization. Off-page optimization refers to the actions and tactics that are performed outside of the website to improve its ranking on search engines. The goal of off-page optimization is to increase the website’s authority, trust, and visibility on the web. During off-page optimization, we focus on several key elements, such as:
  • Link building
  • Social media promotion
  • Content marketing
  • Influencer outreach
  • Online reputation management
Off-page optimization is an important step in our SEO process as it helps to build the website’s reputation, authority, and visibility on the web, which can lead to improved search engine rankings and increased organic traffic.

OUR SERVICES

Audit

An SEO audit is a comprehensive evaluation of a website's search engine optimization (SEO) performance and its potential for improvement. At Tech Bay Leaf, we conduct thorough SEO audits to help our clients understand the current state of their website's SEO and identify areas for improvement.

On-Page SEO

On-page optimization is a crucial aspect of search engine optimization (SEO) that involves optimizing individual web pages to rank higher and earn more relevant traffic from search engines. At Tech Bay Leaf, our on-page SEO services help our clients improve their website's ranking and visibility on search engines.

Off-page SEO

Off-page optimization is a crucial aspect of search engine optimization (SEO) that involves optimizing a website's external factors to improve its ranking and visibility on search engines. At Tech Bay Leaf, our off-page SEO services help our clients improve their website's authority, relevance, and trust, which are essential ranking factors for search engines.

Link Building

Link building is an essential aspect of off-page search engine optimization (SEO) that involves acquiring high-quality, relevant links from other websites to improve a website's authority, relevance, and trust. At Tech Bay Leaf, our link-building services help our clients improve their website's ranking and visibility on search engines, attract more relevant traffic to their website, and establish their brand as a leader in their industry.

Local SEO

Local SEO is a type of search engine optimization (SEO) that focuses on improving a business's visibility in local search results, with the goal of attracting local customers. Our local SEO services help our clients improve their website's visibility and ranking in local search results, making it easier for local customers to find and engage with their business. Our local SEO services include the following steps:

  • Local business listings
  • Local keywords research
  • On-page optimization
  • Reviews and ratings
  • Local link building

Marketplace SEO

Marketplace SEO is a comprehensive search engine optimization (SEO) service that helps businesses maximize their online visibility on popular e-commerce platforms such as Amazon, eBay, and others. Our service is designed to improve the ranking of your products on search engines, increasing the chances of potential customers finding and buying your products. Our SEO experts use a range of advanced techniques, including keyword research, on-page optimization, backlink building, and more, to help you improve your product listings and make them more appealing to both customers and search engines.

Social SEO

Our social SEO service is designed to help businesses and organizations maximize their online presence and reach their target audience. By leveraging the latest social media strategies and tactics, our Tech Bayleaf’s team of experts can help you achieve your online marketing goals and drive measurable results for your business.

Skyscraper Technique

Local SEO is a type of search engine optimization (SEO) that focuses on improving a business's visibility in local search results, with the goal of attracting local customers. Our local SEO services help our clients improve their website's visibility and ranking in local search results, making it easier for local customers to find and engage with their business. Our local SEO services include the following steps:

INDUSTRIES WE SERVE

Fashion
Fintech
Healthcare
Lifestyle
Travel
NGO
E-Commerce
Events

WHAT IS OUR TEAM RESPONSIBLE FOR?

Website Health
Keyword Health
Revenue Health
Quality Traffic
Increase Visibility
Increase Average Order Value

IMPORTANCE OF SEO

Awareness On SERP

Rank For Targetted Keywords

Be Available High Domain Authority Platforms

Visibility On Google My Business (BMB)

Organic growth

Relevant traffic

Cost-effective

Brand Awareness

Long-lasting visibility

Competitive Advantage

Stats

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Keywords Managed
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All Traffic Organic
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Top 3 Position

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